Have a bright idea for a mobile app but don’t know where to start? Mobile app development usually starts with app design. But we’re not only talking about UI/UX design. There’s also user research, mobile app interface design, icon and logo design, interaction and graphic design, and more.
A sophisticated design can attract many users to your mobile app and increase your return on investment (ROI).
Why should I pay a designer if a developer can do the job?
You can hire a developer to both design your app and develop the front-end and back-end. But people can be good at one thing and not very good at others. According to research, you need to spend 10,000 hours doing something to master it.
When you have problems with your teeth, you don’t go to your dermatologist, right? You go to your dentist. The same principle holds when designing your app: If you want a sophisticated design, you need to hire a professional designer who deals with app design every day – someone who knows all the latest trends and has a deep understanding of mobile usability. Your designer should clearly understand the main idea of your app and implement it with an eye-catching design.
What goes into the cost of mobile app design?
Some people think that design is only about creating graphics in Photoshop; but it isn’t. It’s scrupulous work that requires a creative and at the same time analytical approach.
To create a sophisticated design, you need to do user research and a competitor audit. Without these things, you can’t take a step forward, as they’re the base for a successful app.
It’s not enough to look at competitors’ mobile apps and borrow their approaches and features. Your app’s design should solve your users’ problems. That’s why you need to develop not just a stylish logo, an icon, and an interactive design but do business analysis too.
Competitor analysis and user research
Before you start designing an app, it’s important to analyze your competitors and do user research. Mobile app development professionals should have a marketing team with a business analyst who can do all the dirty work for you.
According to Statista, users can choose from 6 million apps between the App Store and Google Play Store. To overcome competitors, you need to know them well. Here are three main things you need to research in order to build a competitive app:
Unique value proposition
Your mobile app should have a unique value proposition, or UVP – a core advantage vis-à-vis other apps on the market. The UVP is a crucial conversion factor. You need to understand clearly how your mobile app helps people, what value it brings, and what problems it solves. Make a list of your app’s strengths and weaknesses before presenting it to the market.
You need to know your competitors, their target audience, their products, and their revenue. Make sure you know their strengths and weaknesses. This will help you understand how to promote your product more effectively.
Market trends and people